THE UK’S LEADING pet and aquatics brand has unveiled a new balanced, nutritious, everyday fishmeal-free food based on the natural diet of most aquarium fish – insects and small crustaceans (November 2021).
Interpet’s Fit & Wild Aquarium Fish Food range includes flakes and pellets for goldfish and tropical fish and veggie wafers and flakes for bottom feeders and more herbivorous fish.
Adrian Exell, Development and Marketing Manager at Interpet, which is part of the Central Garden & Pet company, explains: “Our new Fit & Wild Aquarium Fish Food is a complete range of food, which offers a more natural diet for most freshwater aquarium fish and contains all the high quality, palatable protein that is closer to what they would eat in the wild, including Mealworm meal, Daphnia, Bloodworms and Black Soldier Fly Larvae.
“This new range offers aquarium fish keepers the chance to prioritise the health and wellbeing of their aquatic pets and lessen their environmental impact at the same time.
“Feeding a more natural, complete food will help bring out the best in their fish. With better diet and nutrition, they will maintain a healthier condition, be stronger, have more vitality and vivid colours, as well as enhanced growth and resistance to illness.
“Fit & Wild is free from fishmeal, one of the traditional main ingredients of most aquarium fish foods. Fishmeal is mostly made of small oily fish, unsustainably harvested from the sea.
“Millions of tonnes of these fish are taken from the wild annually, which adds to the over-fishing issues that we face as a planet. These forage fish are also fundamentally important for supporting and feeding the marine food web, including animals like dolphins, sharks and whales. Feeding fish an insect-based food is much kinder to the oceans and wider environment.”
As Interpet’s Fit & Wild food is an everyday fish food, closer to a fish’s natural diet and a more sustainable option, it should help bricks and mortar and online retailers develop a stronger relationship with their customers too.
“Starting people with our high quality fish food will help stores selling our products foster a long-term, brand-aware, loyal customer, who sees great results and makes return visits. As well as offering this new food as a standalone product, free samples will be included with our Interpet Bioactive Tapsafe, Greenaway and Gold Tapsafe treatments for consumers to try.
“Interpet Fit & Wild food is best for fish, as it’s made using the natural diet of most freshwater aquarium fish. It will help ensure they grow well, look their very best, are stronger, livelier and healthier, and are more likely to reach breeding condition.
“Feeding fish an insect-based food is best for our oceans too. According to the Food and Agriculture Organisation (FAO), in figures published in 2020, 18 million tonnes of fish were turned into fishmeal and fish oil in 2018, a lot of which were raided from the world’s oceans.”
Interpet Fit & Wild food comes in various options and package sizes:
- Fit & Wild Tropical Flake 18g – SSP £3.99
- Fit & Wild Tropical Flake 45g – SSP £6.99
- Fit & Wild Tropical Pellet 50g – SSP £5.99
- Fit & Wild Tropical Pellet 140g – SSP £11.99
- Fit & Wild Goldfish Flakes 18g – SSP £3.29
- Fit & Wild Goldfish Flakes 45g – SSP £5.29
- Fit & Wild Goldfish Pellet 50g – SSP £5.99
- Fit & Wild Goldfish Pellet 125g – SSP £11.49
- Fit & Wild Veggie Wafers 40g – SSP £4.99
- Fit & Wild Veggie Flakes 45g – SSP £6.99
Recommended dosage: As much as fish will eat in two minutes, two-three times a day. For veggie wafers – as much as fish will eat in two hours.
The Fit & Wild range is available for retailers to order now.
For further trade information, retailers should contact their Interpet Area Sales Manager or sign-up to Interpet’s new online ordering system: https://trade.interpet.co.uk
For further media details and additional hi-res photographs, please contact Porcupine PR on 01278 446801 or email Rachel@porcupinepr.co.uk.
Notes to editors:
Covering all areas of the pet and aquatics market, Interpet’s aim is to educate and support pet owners, and to encourage the enjoyment of sharing life with a pet at all experience levels.
Interpet offers one of the largest pet and aquatic ranges in the UK, incorporating many different brands including: Interpet, Blagdon, Kent Marine, Mikki, Nylabone, PetLove, Kaytee, Four Paws and Interpet Publishing.